Coiniverse
2020—2024
Our collaboration:
Insights Ops
Insights Community
Growing a global coin collecting app and community through insights OPS
EOD partnered up with Coiniverse to be a part of launching the global coin collecting app with a pre-built waitlist of digital coin collectors. We then converted this wait-list pull into our own coin collecting community to be used as the basis of our insights OPS.
Our hands-on, method-agnostic approach to UX research ensured a constant flow of human insights, supporting the Coiniverse app development every step of the way.
STRATEGIC UX RESEARCH APPROACH
Community interaction is at the core of our UX research approach
To build a long-lasting UX research capability within the product, we need to raise a community of MyBF testers. With an active user testing group of real BF customers, we can plan and deploy more tests at different scales, from conceptual ideas to interface usability. Community feedback helps us refine our data-gathering methods to ensure customer-friendly research and in-depth insight.
